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How to write a press release: a cheeky pitch that worked. And one that didn’t

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One press release that worked:

Guess what I received mere hours after blogging that I’d sooner open an email titled “I knitted a hanky that sold in Tokyo” than “We’ve gone global”? 

Yup.

I got an email titled “Local Startup Knits Hankies. Sells them in Tokyo.” Donald Kennedy went on to say “Ok, so we aren’t actually a startup that knits hankies….We’re a travel startup called Travergence and we’ve just launched a free Facebook app ...


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