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How to write a press release: a cheeky pitch that worked. And one that didn’t
One press release that worked: Guess what I received mere hours after blogging that I’d sooner open an email titled “I knitted a hanky that sold in Tokyo” than “We’ve gone global”? Yup. I got an email...
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How to write a press release: beware the cloak and dagger
“I’ve got a great story for you. Top secret.” Is that an urgent, gritty, film noir whisper coming over my left shoulder? “I can’t tell you any details now. But it’s a good one.” It’s...
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Crowdfunding’s dark side
Kickstarter has hired a journalist to find out what went wrong after Zano’s Kickstarter campaign raised $3.6 million U.S., but few backers ever received their promised drones. Freelance tech writer...
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